THE AD-MAD WORLD

Waiting for an artwork
till late in the night,
Then checking the copy
to see if its right.

And while you’re checking
you just discover,
That your weekend is screwed
as the copy has an error.

Creative makes an ad,
and think it’s a HIT!
The client sees it
and says its SHIT!

Creative is furious
as his line is rejected,
The deadline is not met
and the client is dejected

Between these two,
you will always be lost
And amongst all this
your ego has gone for a toss.

And between everything else
are the endless studio trips,
You can survive all this
only with a thousand coffee sips.

“WHY ME? WHY ME??”
is all you can say,
servicing is a lousy job
and it does not even pay!!!

But at the end of it all,
when a campaign is done,
you can look back and say
‘IT DEFINITELY WAS FUN'!!!!!!!!!

Nov 1997